I am a Product Designer focused on elevating brand narratives through design, art direction and technology.

From the disciplined fields of football(soccer) to the strategic world of social media marketing and e-commerce, my journey to product design has been shaped by a commitment to teamwork, strategy, and human connection.

My background in competitive sports taught me invaluable lessons about iterative improvement, adaptability, and performing under pressure – skills that translate directly to the design process. As a former social media marketer and e-commerce professional, I developed a deep understanding of user behavior, market trends, and the importance of data-driven decision-making.

This unique combination of experiences allows me to approach product design with both an analytical mindset and a human-centered perspective. Whether I'm mapping user journeys or collaborating with stakeholders, I draw from my past roles to build meaningful connections with users and team members, navigate uncertainty with confidence and creativity, and create solutions that balance business goals with user needs. My diverse background enables me to transform complex challenges into clear, actionable designs.

When I am not designing, you can find me running along the east side highway, playing tennis or visiting museums for new inspiration.