Designing with Purpose
Designing with Purpose
I'm Brandon Peña, a product designer and ecommerce partner based in New York City. I design digital experiences that balance business performance with real human needs. The kind of work that looks right, functions well, and actually converts.
My path here is unconventional. I played football semi-professionally, which taught me how to take feedback, iterate under pressure, and stay focused on outcomes. Before transitioning into design, I spent years in customer service and ecommerce operations, watching people struggle through experiences that should have been effortless. That shaped how I think about every product I touch.
I bring an analytical edge alongside the craft. My background in social media marketing and ecommerce gave me a solid foundation in user behavior, market trends, and data-driven decision-making. I don't just design screens. I understand the business context around them.
I'm bilingual in English and Spanish, so yes, I think in two languages and design in both. Off the clock, you'll find me on the tennis court, experimenting in the kitchen, buried in a good book, playing football purely for the love of the game.
I'm Brandon Peña, a product designer and ecommerce partner based in New York City. I design digital experiences that balance business performance with real human needs. The kind of work that looks right, functions well, and actually converts. My path here is unconventional. I played football semi-professionally, which taught me how to take feedback, iterate under pressure, and stay focused on outcomes. Before transitioning into design, I spent years in customer service and ecommerce operations, watching people struggle through experiences that should have been effortless. That shaped how I think about every product I touch.
I bring an analytical edge alongside the craft. My background in social media marketing and ecommerce gave me a solid foundation in user behavior, market trends, and data-driven decision-making. I don't just design screens. I understand the business context around them.
I'm bilingual in English and Spanish, so I can design for your users and argue about design decisions in two languages. Off the clock, you'll find me on the tennis court, experimenting in the kitchen, buried in a good book, playing football purely for the love of the game.
I'm Brandon Peña, a product designer and ecommerce partner based in New York City. I design digital experiences that balance business performance with real human needs. The kind of work that looks right, functions well, and actually converts. My path here is unconventional. I played football semi-professionally, which taught me how to take feedback, iterate under pressure, and stay focused on outcomes. Before transitioning into design, I spent years in customer service and ecommerce operations, watching people struggle through experiences that should have been effortless. That shaped how I think about every product I touch.
I bring an analytical edge alongside the craft. My background in social media marketing and ecommerce gave me a solid foundation in user behavior, market trends, and data-driven decision-making. I don't just design screens. I understand the business context around them.
I'm bilingual in English and Spanish, so I can design for your users and argue about design decisions in two languages. Off the clock, you'll find me on the tennis court, experimenting in the kitchen, buried in a good book, playing football purely for the love of the game.