Designing with Purpose

Designing with Purpose

Designing with Purpose

I am a Product Designer with experience spanning e-commerce, marketing, and digital product design, focused on creating solutions that balance business goals with genuine human needs.


My journey to product design is unconventional. I played football (soccer) professionally, where I learned discipline, adaptability, and the value of constant improvement through iteration and feedback. Before transitioning into design, I spent years in customer service and administrative roles, working directly with people navigating complex systems. That experience taught me to listen deeply, identify pain points, and understand how frustrating poorly designed experiences can be for people who are already overwhelmed.


As a social media marketer and e-commerce professional, I developed skills in user behavior analysis, market trends, and data-driven decision-making. This combination of experiences allows me to approach product design with both an analytical mindset and a human-centered perspective. Whether I'm mapping user journeys or collaborating with stakeholders, I draw from my background to build meaningful connections, navigate uncertainty with confidence, and create solutions that truly work for people. As a bilingual designer fluent in English and Spanish, I'm committed to creating inclusive digital products that serve diverse communities. My goal is simple: transform complex challenges into clear, intuitive designs that make people's lives easier.



I am a Product Designer with experience spanning e-commerce, marketing, and digital product design, focused on creating solutions that balance business goals with genuine human needs.


My journey to product design is unconventional. I played football (soccer) professionally, where I learned discipline, adaptability, and the value of constant improvement through iteration and feedback. Before transitioning into design, I spent years in customer service and administrative roles, working directly with people navigating complex systems. That experience taught me to listen deeply, identify pain points, and understand how frustrating poorly designed experiences can be for people who are already overwhelmed.


As a social media marketer and e-commerce professional, I developed skills in user behavior analysis, market trends, and data-driven decision-making. This combination of experiences allows me to approach product design with both an analytical mindset and a human-centered perspective. Whether I'm mapping user journeys or collaborating with stakeholders, I draw from my background to build meaningful connections, navigate uncertainty with confidence, and create solutions that truly work for people. As a bilingual designer fluent in English and Spanish, I'm committed to creating inclusive digital products that serve diverse communities. My goal is simple: transform complex challenges into clear, intuitive designs that make people's lives easier.