Designing With Purpose
About Brandon
About Brandon
About Me
I'm a product designer based in New York City. I design digital experiences that balance business performance with real human needs. The kind of work that looks right, functions well, and actually converts. My path here is anything but conventional. I played football semi-professionally, and that chapter taught me more about design than I ever expected. Taking hard feedback, iterating under pressure, and staying locked in on outcomes are not just athletic habits, they are the ones I bring into every product I touch.
Before making the full transition into design, I spent years in ecommerce operations and customer service, watching people stumble through experiences that should have been effortless. That friction stayed with me and it still drives me. I bring an analytical edge alongside the craft. Years working across ecommerce and social media marketing gave me a real foundation in user behavior, market trends, and data-driven decision making. I do not just design screens. I understand the business context wrapped around them, and that changes everything about how I approach a problem.
I am comfortable working across the full product lifecycle, from early discovery and interaction design through to technical implementation and iteration. I have coordinated across operations, marketing, engineering, and external teams, translating complex business requirements into clean, intuitive interfaces that hold up under real-world conditions. Building strong partnerships with stakeholders is central to how I work. I strive to ensure that user needs and commercial goals are always pulling in the same direction, because the best products are the ones that serve both.
I am bilingual in English and Spanish, which means I genuinely think in two languages and design with both in mind. Off the clock you will find me on the tennis court, experimenting in the kitchen, buried in a good book, or back on the football field purely for the love of the game.
About Me
I'm a product designer based in New York City. I design digital experiences that balance business performance with real human needs, work that looks sharp, functions well, and actually converts.
Before design, I played football semi-professionally. That chapter taught me more than I expected. Taking hard feedback, iterating under pressure, and staying locked in on outcomes are not just athletic habits. They are the ones I bring into every product I touch
I spent years in ecommerce operations and customer service, watching people stumble through experiences that should have been effortless. That friction stayed with me and it still drives me. Working across ecommerce and social media marketing gave me a real foundation in user behavior, conversion patterns, and data-driven decision making. I do not just design screens. I understand the business wrapped around them, and that changes how I approach every problem.
I work across the full product lifecycle, from early discovery and interaction design through to implementation and iteration. I have coordinated across operations, marketing, engineering, and external teams, and I hold an IBM AI Product Manager Professional Certificate that sharpens how I think about roadmaps and the decisions that sit upstream of design. I do not treat user needs and business goals as competing forces. The best products serve both, and that is what I build toward.
I am bilingual in English and Spanish. I think in two languages and design with both in mind. Off the clock you will find me on the tennis court, experimenting in the kitchen, buried in a good book, or back on the football field purely for the love of the game..
About Me
I'm a product designer based in New York City. I design digital experiences that balance business performance with real human needs. The kind of work that looks right, functions well, and actually converts. My path here is anything but conventional. I played football semi-professionally, and that chapter taught me more about design than I ever expected. Taking hard feedback, iterating under pressure, and staying locked in on outcomes are not just athletic habits, they are the ones I bring into every product I touch.
Before making the full transition into design, I spent years in ecommerce operations and customer service, watching people stumble through experiences that should have been effortless. That friction stayed with me and it still drives me. I bring an analytical edge alongside the craft. Years working across ecommerce and social media marketing gave me a real foundation in user behavior, market trends, and data-driven decision making. I do not just design screens. I understand the business context wrapped around them, and that changes everything about how I approach a problem.
I am comfortable working across the full product lifecycle, from early discovery and interaction design through to technical implementation and iteration. I have coordinated across operations, marketing, engineering, and external teams, translating complex business requirements into clean, intuitive interfaces that hold up under real-world conditions. Building strong partnerships with stakeholders is central to how I work. I strive to ensure that user needs and commercial goals are always pulling in the same direction, because the best products are the ones that serve both.
I am bilingual in English and Spanish, which means I genuinely think in two languages and design with both in mind. Off the clock you will find me on the tennis court, experimenting in the kitchen, buried in a good book, or back on the football field purely for the love of the game.
About Me
I'm a product designer based in New York City. I design digital experiences that balance business performance with real human needs. The kind of work that looks right, functions well, and actually converts. My path here is anything but conventional. I played football semi-professionally, and that chapter taught me more about design than I ever expected. Taking hard feedback, iterating under pressure, and staying locked in on outcomes are not just athletic habits, they are the ones I bring into every product I touch.
Before making the full transition into design, I spent years in ecommerce operations and customer service, watching people stumble through experiences that should have been effortless. That friction stayed with me and it still drives me. I bring an analytical edge alongside the craft. Years working across ecommerce and social media marketing gave me a real foundation in user behavior, market trends, and data-driven decision making. I do not just design screens. I understand the business context wrapped around them, and that changes everything about how I approach a problem.
I am comfortable working across the full product lifecycle, from early discovery and interaction design through to technical implementation and iteration. I have coordinated across operations, marketing, engineering, and external teams, translating complex business requirements into clean, intuitive interfaces that hold up under real-world conditions. Building strong partnerships with stakeholders is central to how I work. I strive to ensure that user needs and commercial goals are always pulling in the same direction, because the best products are the ones that serve both.
I am bilingual in English and Spanish, which means I genuinely think in two languages and design with both in mind. Off the clock you will find me on the tennis court, experimenting in the kitchen, buried in a good book, or back on the football field purely for the love of the game.