HELLO
HOLA
KAIXO
CIAO
HELLO
I'm Brandon Peña, a product designer and ecommerce partner based in New York City. I work with brands, startups, and studios who want more than execution. They want a designer who understands the business behind the pixels.
My background is unconventional. Before design, I spent years in customer-facing and operational roles across healthcare and sports marketing, where I watched people struggle through systems that should have been simple. That experience didn't just teach me empathy. It gave me a sharp eye for where products lose people, and how to fix it.
WHO
Experience
I've led design across ecommerce, marketing, and product, with deep hands-on experience building Shopify storefronts, improving conversion performance, and crafting digital experiences that actually move revenue. Before design, I managed high-volume client operations in healthcare and drove digital marketing initiatives in the sports industry. Those roles trained me to think beyond aesthetics and ask the harder question: does this work for the person using it?
That operational perspective is what separates the work I deliver from purely visual design.
APPROACH
I design for clarity, performance, and trust. Every project starts with understanding the business goal and the real friction users face, then building toward both at once. I collaborate closely with product, marketing, and development teams and show up as a partner invested in outcomes, not just deliverables. I iterate fast, communicate clearly, and stay focused on what actually matters: results you can measure.
bRANDON PEÑA
PRODUCT & VISUAL
DESIGNER
PROJECTS
PROJECTS
PROJECTS
kay's cakes
Kay's Cakes: Streamlining Online Cake Orders
As the founding designer for a new design platform, I evolved the product from the initial concept to launch, prioritising user experience, addressing user pain points, and aligning design solutions with business goals.
Product Exploration
Responsive Aska Studio Website Design
Crafting a seamless browsing experience that adapts effortlessly across Desktop & Mobile, balancing minimal design with impactful visuals.
CASE STUDY COMING SOON
Product Exploration
Soft Glass Interface Study
A calm and modern interface study built with soft pastels, floating cards, and a clean search experience. I created this after seeing a design online and wanted to explore the style in my own way. Quick, simple, and a fun way to sharpen my visual design skills
BRANDON PEÑA
PRODUCT & VISUAL
DESIGNER
BRANDON PEÑA
PRODUCT & VISUAL
DESIGNER
I'm Brandon Peña, a product designer and ecommerce partner based in New York City. I work with brands, startups, and studios that want more than execution. They want a designer who understands the business behind the pixels.
Before design, I spent years in customer-facing and operational roles across healthcare and sports marketing, watching people struggle through systems that should have been simple. That experience didn't just teach me empathy. It gave me a sharp eye for where products lose people, and exactly how to fix it.
WHO
I've led design across ecommerce, marketing, and product. I build Shopify storefronts, improve conversion performance, and craft digital experiences that move revenue. Before design, I managed high-volume client operations in healthcare and led digital marketing initiatives in the sports industry. Those roles trained me to think past aesthetics and ask the harder question: does this actually work for the person using it? That operational perspective is what separates what I deliver from purely visual design.
Experience
APPROACH
I design for clarity, performance, and trust. Every project starts with understanding the business goal and the real friction users face, then building toward both at once. I collaborate closely with product, marketing, and development teams as a partner invested in outcomes, not just deliverables. I iterate fast, communicate clearly, and stay focused on one thing: results you can measure.
CONTACT
Say hi
hello@brandonpena.co
Connect
Follow
Typefaces :
Satoshi, urbanist
tools :
Figma, framer
Learn more
Location :
nEW yORK cITY
Last Update :
october 2025
PROJECTS
kay's cakes
Kay's Cakes: Streamlining Online Cake Orders
Kay's Cakes needed a way to let customers order custom cakes online without a confusing back-and-forth. I designed the end-to-end ordering experience from concept to launch, focusing on reducing friction at every step and making the process feel as personal as walking into the shop.
Aska Studio - Concept
Responsive Aska Studio Website Design
A concept redesign for Aska Studio, exploring how a minimal visual identity translates across screen sizes without losing impact. The focus was on restraint: letting the work breathe while keeping navigation instinctive.
CASE STUDY COMING SOON
Product Exploration
Soft Glass Interface Study
A personal study in calm, tactile UI design using soft pastels, layered glass cards, and a stripped-back search experience. I use these explorations to stay sharp on visual details that don't always get space in client work.
CONTACTS
Learn more
Say hi
Typefaces :
Satoshi, urbanist
tools :
Figma, framer
Location :
nEW yORK cITY
Last Update :
october 2025
Connect
Follow
I'm Brandon Peña, a product designer and ecommerce partner based in New York City. I work with brands, startups, and studios who want more than execution. They want a designer who understands the business behind the pixels.
My background is unconventional. Before design, I spent years in customer-facing and operational roles across healthcare and sports marketing, where I watched people struggle through systems that should have been simple. That experience didn't just teach me empathy. It gave me a sharp eye for where products lose people, and how to fix it.
WHO
I've led design across ecommerce, marketing, and product, with deep hands-on experience building Shopify storefronts, improving conversion performance, and crafting digital experiences that actually move revenue. Before design, I managed high-volume client operations in healthcare and drove digital marketing initiatives in the sports industry. Those roles trained me to think beyond aesthetics and ask the harder question: does this work for the person using it?
That operational perspective is what separates the work I deliver from purely visual design.
Experience
APPROACH
I design for clarity, performance, and trust. Every project starts with understanding the business goal and the real friction users face, then building toward both at once. I collaborate closely with product, marketing, and development teams and show up as a partner invested in outcomes, not just deliverables. I iterate fast, communicate clearly, and stay focused on what actually matters: results you can measure.
kay's cakes
Kay's Cakes: Streamlining Online Cake Orders
As the founding designer for a new design platform, I evolved the product from the initial concept to launch, prioritising user experience, addressing user pain points, and aligning design solutions with business goals.
Product Exploration
Soft Glass Interface Study
A calm and modern interface study built with soft pastels, floating cards, and a clean search experience. I created this after seeing a design online and wanted to explore the style in my own way. Quick, simple, and a fun way to sharpen my visual design skills
Aska studio - Concept
Responsive Aska Studio Website Design
Crafting a seamless browsing experience that adapts effortlessly across Desktop & Mobile, balancing minimal design with impactful visuals.
CASE STUDY COMING SOON
PROJECTS
PROJECTS
kay's cakes
Kay's Cakes: Streamlining Online Cake Orders
As the founding designer for a new design platform, I evolved the product from the initial concept to launch, prioritising user experience, addressing user pain points, and aligning design solutions with business goals.
Product Exploration
Soft Glass Interface Study
A calm and modern interface study built with soft pastels, floating cards, and a clean search experience. I created this after seeing a design online and wanted to explore the style in my own way. Quick, simple, and a fun way to sharpen my visual design skills
Aska studio - Concept
Responsive Aska Studio Website Design
Crafting a seamless browsing experience that adapts effortlessly across Desktop & Mobile, balancing minimal design with impactful visuals.
CASE STUDY COMING SOON
kay's cakes
Kay's Cakes: Streamlining Online Cake Orders
As the founding designer for a new design platform, I evolved the product from the initial concept to launch, prioritising user experience, addressing user pain points, and aligning design solutions with business goals.
Product Exploration
Soft Glass Interface Study
A calm and modern interface study built with soft pastels, floating cards, and a clean search experience. I created this after seeing a design online and wanted to explore the style in my own way. Quick, simple, and a fun way to sharpen my visual design skills
Aska studio - Concept
Responsive Aska Studio Website Design
Crafting a seamless browsing experience that adapts effortlessly across Desktop & Mobile, balancing minimal design with impactful visuals.
CASE STUDY COMING SOON
kay's cakes
Kay's Cakes: Streamlining Online Cake Orders
As the founding designer for a new design platform, I evolved the product from the initial concept to launch, prioritising user experience, addressing user pain points, and aligning design solutions with business goals.
Product Exploration
Soft Glass Interface Study
A calm and modern interface study built with soft pastels, floating cards, and a clean search experience. I created this after seeing a design online and wanted to explore the style in my own way. Quick, simple, and a fun way to sharpen my visual design skills
Aska studio - Concept
Responsive Aska Studio Website Design
Crafting a seamless browsing experience that adapts effortlessly across Desktop & Mobile, balancing minimal design with impactful visuals.
CASE STUDY COMING SOON
Product Exploration
Soft Glass Interface Study
A calm and modern interface study built with soft pastels, floating cards, and a clean search experience. I created this after seeing a design online and wanted to explore the style in my own way. Quick, simple, and a fun way to sharpen my visual design skills
Aska studio - Concept
Responsive Aska Studio Website Design
Crafting a seamless browsing experience that adapts effortlessly across Desktop & Mobile, balancing minimal design with impactful visuals.
CASE STUDY COMING SOON
CONTACTS
Learn more
Say hi
Typefaces :
Satoshi, urbanist
tools :
Figma, framer
Location :
nEW yORK cITY
Last Update :
october 2025
Follow
Connect
HELLO
HOLA
KAIXO
CIAO
HELLO